2025 is set to be a landmark year for Rolex, as the brand commemorates two significant milestones: its 120th anniversary and the 70th anniversary of the iconic GMT-Master. Since its founding in 1905 by Hans Wilsdorf, Rolex has grown from a visionary watchmaker to a global symbol of precision, innovation, and luxury. Simultaneously, the GMT-Master, introduced in 1955, has become one of the most celebrated models in the brand’s history, originally designed for Pan American World Airways pilots and now cherished by collectors and adventurers alike. With such momentous occasions on the horizon, the watch world is abuzz with speculation about what special releases Rolex might unveil to mark these anniversaries.
For the GMT-Master II, enthusiasts are anticipating a commemorative model that pays homage to the original 1955 reference 6542. This could include design elements that echo the vintage charm of the first GMT-Master, such as a bezel inspired by the original Bakelite material, known for its glossy finish and retro appeal. Another possibility is the reintroduction of the no-crown-guard case design, a hallmark of early replica Rolex GMT-Master models that exudes a sleek, minimalist aesthetic. Rolex might also experiment with unique dial colors or materials, perhaps incorporating a vintage-inspired “Pepsi” bezel in a new configuration or introducing a limited-edition green or brown bezel to celebrate the anniversary.
As for the 120th anniversary, Rolex could unveil a special watch that encapsulates its rich heritage and innovative spirit. This might involve a watch that combines vintage-inspired design elements with modern advancements in watchmaking. For example, Rolex could release a model featuring a commemorative engraving on the case back, a special anniversary dial with subtle nods to its history, or even a new reference that reinterprets one of its classic designs. The brand might also explore rare materials or finishes, such as a unique alloy or a special edition crafted entirely from platinum or white gold, to underscore the exclusivity of the occasion.
Beyond the GMT-Master, Rolex could use this milestone to introduce updates or limited editions across its other iconic collections. The fake Rolex Submariner, Daytona, and Datejust are all strong candidates for anniversary-inspired releases, each offering an opportunity to celebrate Rolex’s legacy in a distinct way. For instance, a Submariner with a vintage-style gilt dial or a Daytona featuring a unique colorway could capture the attention of collectors and enthusiasts worldwide.
What makes these anniversaries particularly exciting is the potential for Rolex to blend tradition with innovation. The brand has always been at the forefront of horological advancements, from the invention of the first waterproof wristwatch (the Oyster) to the development of the Perpetual rotor. Ultimately, Rolex’s 120th anniversary and the GMT-Master’s 70th anniversary are more than just celebrations of the past; they are opportunities to reaffirm the brand’s commitment to excellence and its enduring appeal.